| 对青海省体育彩票消费者及其消费行为的调查与分析 |
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| 引用本文： | 赵易军.对青海省体育彩票消费者及其消费行为的调查与分析[J].安徽体育科技,2006,27(5):7-9. |
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| 作者姓名： | 赵易军 |
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| 作者单位： | 青海师范大学体育学院,青海,西宁,810008 |
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| 摘 要： | 对青海省体育彩票的消费者及其消费行为进行的调查与分析表明,体育彩票的消费者以个体户和打工者为主。大多数消费者经济收入较低,购买体育彩票的能力也非常有限。但是,青海省的体育彩票市场具有一定数量的固定消费群体,只要加大宣传力度,改善经营策略,青海省的体育彩票市场必定会得到快速的发展。
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| 关 键 词： | 青海省 体育彩票 消费者 消费行为 对策 |
Research On CounterMeasures And Investigation On Present Conditions About Consumer And Consume Behavior Of Sports Lottery In Qinghai Province |
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| Zhao Yijun.Research On CounterMeasures And Investigation On Present Conditions About Consumer And Consume Behavior Of Sports Lottery In Qinghai Province[J].Journal of Anhui Sports Science,2006,27(5):7-9. |
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| Authors: | Zhao Yijun |
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| Institution: | QingHai Normal University , Physical Education College, Xining, 810008 |
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| Abstract: | This article made an investigation on current situation and main problems that exist in consumer and their consume behavior of sports lottery in Qinghai Province.This article provided countermeasures for management of sport lottery ticket market. |
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| Keywords: | Qinghai Province sports lottery consumer consume behavior countermeasures |
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