| 中国企业高端化战略变革的系统逻辑与实践过程 |
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| 引用本文： | 林海芬,海淼.中国企业高端化战略变革的系统逻辑与实践过程[J].研究与发展管理,2023,35(3):91-110. |
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| 作者姓名： | 林海芬 海淼 |
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| 作者单位： | 大连理工大学,大连理工大学经济管理学院 |
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| 基金项目： | 国家社会科学基金。国家社科重点项目，高质量发展情境下中国企业的高端化战略变革理论研究，编号：21AZD119，2021.12-2024.12。 |
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| 摘 要： | 高端化战略变革是中国优秀企业寻求突破的重要途径,也是实现国家高质量发展战略的重要路径。然而,对于中国企业而言,在消费者高端需求模糊、资源匮乏、市场位势较低的不利情境下,如何实现企业高端化仍是一个重要议题。本文采用扎根理论方法,从系统理论视角对雅迪、波司登、飞鹤和竹叶青4家企业成功实现高端化战略变革的过程进行分析,挖掘高端化战略变革的系统逻辑和实践过程。研究发现:企业高端化战略变革是一个复合概念,需同时实现需求侧高端品牌塑造和供给侧综合实力跃迁;高端化战略变革的实践思路可通过本文提出的系统逻辑阐明,系统逻辑提炼出变革实践涉及的6大核心因素(战略目标、战略基点、战略内容、资源逻辑、战略共识和战略行动)并分析要素之间的先后关系;在此基础上,引入企业高端化战略变革的实践过程,构建起6要素间的双反馈回路并厘清战略目标从提出到实现的全过程。研究结论旨在为深化高端化战略变革理论研究提供系统逻辑和过程模型,为相关实践提供指导。
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| 关 键 词： | 高端化战略变革 系统逻辑 实践过程 扎根理论 |
| 收稿时间： | 2022/5/30 0:00:00 |
| 修稿时间： | 2022/12/25 0:00:00 |
System Logic and Practical Process of the High-End Strategic Change of Chinese Enterprises |
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| LIN Hai-fen,HAI Miao.System Logic and Practical Process of the High-End Strategic Change of Chinese Enterprises[J].R&d Management,2023,35(3):91-110. |
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| Authors: | LIN Hai-fen HAI Miao |
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| Institution: | 1.School of Economics and Management, Dalian University of Technology, Dalian 116024, China;2.Academy of Platform Governance, Dalian University of Technology, Dalian 116024, China |
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| Abstract: | The high-end strategic change has become an important way for outstanding enterprises of China to seek breakthroughs, and it is also an essential weapon to realize the national high-quality development strategy. However, for Chinese enterprises, how to achieve high-end change is still a crucial issue under unfavorable circumstances such as the vague high-end consumer demand, the lack of resources, and the low market position. To tackle this problem, this study analyzes the process of four companies that successfully realize high-end strategic change, Yadea, Bosideng, Feihe, and Zhuyeqing, from the perspective of open system theory based on the grounded theory. In this way, we explore the system logic and practical process of high-end strategic change. The research found that: (1) the high-end strategic change of enterprises is a compound concept, which needs to realize the high-end brand building on the demand side and the comprehensive strength transition on the supply side; (2) The practical idea of the high-end strategic change can be clarified through the system logic proposed in this study. The system logic mainly studies six core factors (strategic goal, strategic base point, strategic content, resource logic, strategic consensus, and strategic action) and the relationships between factors; (3) On this basis, this paper introduces the practical process of high-end strategic change to build a double feedback loop among these six factors, and clarifies the implementation process of the strategic goals. |
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| Keywords: | High-end strategic change The system logic of strategic change The practice process of strategic change Grounded theory |
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