| 基于演化博弈理论的网络信息生态链研究 |
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| 引用本文： | 李北伟,董微微,富金鑫.基于演化博弈理论的网络信息生态链研究[J].图书情报工作,2012,56(22):102-106. |
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| 作者姓名： | 李北伟 董微微 富金鑫 |
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| 作者单位： | 吉林大学管理学院 长春 130022 |
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| 基金项目： | 国家社会科学基金重大项目“网络信息生态链的形成机理与演进规律研究” |
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| 摘 要： | 以演化博弈理论为基础,界定网络信息生态链概念,认为网络信息生态链是在一定的网络信息环境下,信息人之间通过不断博弈形成信息流转的链式依存关系。阐述网络信息生态链的演化博弈特性,根据信息主体支配能力差异将网络信息生态链分为弱势网络信息生态链、半强势网络信息生态链和强势网络信息生态链,并以淘宝网为例,剖析半强势网络信息生态链博弈关系,为深入分析网络信息生态链演进规律提供依据。
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| 关 键 词： | 信息生态 演化博弈理论 网络信息生态链 |
| 收稿时间： | 2012-07-26 |
Network Information Ecological Chain Based on the Evolutionary Game Theory |
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| Li Beiwei,Dong Weiwei,Fu Jinxin.Network Information Ecological Chain Based on the Evolutionary Game Theory[J].Library and Information Service,2012,56(22):102-106. |
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| Authors: | Li Beiwei Dong Weiwei Fu Jinxin |
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| Institution: | School of Management, Jilin University, Changchun 130022 |
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| Abstract: | Based on the evolution game theory to define the concept of network information ecological chain, under the certain network information environment, it farms china inferdependent relationship of information flow by continuous gaming among information participants. Then this paper elaborates the ecological chain evolutionary game feature. Considering the differences of strength of control ability from the information body on the ecological chain, it is divided into vulnerable network information of the ecological chain, semi-strong network information of the ecological chain and strong network information of the ecological chain. Taobao Taking Tabao as an example, this paper analyzes the game relation of analysis of semi-strong network information of the ecological chain. It provides an theoretical basis for further study of the evolution mechanism and the evolution process in the networks information ecological chain. |
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| Keywords: | information ecology evolution game theory network information ecological chain |
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