| 恒大现象对中国足球的启示 |
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| 引用本文： | 徐娜娜,王艳.恒大现象对中国足球的启示[J].体育函授通讯,2014(2):40-41. |
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| 作者姓名： | 徐娜娜 王艳 |
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| 作者单位： | 三峡大学体育学院,湖北宜昌443002 |
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| 基金项目： | 三峡大学研究生科研创新基金项目（2013CX097）. |
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| 摘 要： | 随着广州恒大队在2013年亚冠赛夺冠，世界各地开始关注这支新晋崛起的中超豪门。“恒大现象”的出现是巨资注入足坛的结果，通过分析中国足球发展现状及恒大的足球营销策略，提出了中国足球未来发展的方向。
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| 关 键 词： | 恒大效应 中国足球 足球营销 |
Enlightenment of Hengda Effect on Chinese Football |
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| XU Na-na,WANG Yan.Enlightenment of Hengda Effect on Chinese Football[J].Journal of Sports Adult Education,2014(2):40-41. |
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| Authors: | XU Na-na WANG Yan |
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| Institution: | (Sport Dept., Three Gorges Univ., Yichang 443002, China) |
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| Abstract: | The Guangzhou Hengda team has gained more and more attention around the world since its coming to top in the 2013 Asian Champion League. The core elements of Hengda phenomenon are economic value brought by huge investment and chain reaction value. The paper analyses the current development of Chinese football and Hengda＇s successful marketing strategy in order to provide references for the future development of Chinese football. |
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| Keywords: | Hengda effect Chinese football football marketin~ |
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