| 打造山西体育文化产业品牌——“挠羊赛”的策略研究 |
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| 引用本文： | 蔺平,陈首军.打造山西体育文化产业品牌——“挠羊赛”的策略研究[J].搏击·武术科学,2011(12):88-89,102. |
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| 作者姓名： | 蔺平 陈首军 |
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| 作者单位： | 太原科技大学体育系;山西省音乐舞蹈曲艺研究所; |
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| 摘 要： | 在全国文化文化经济大改革、大繁荣的背景下,在山西省文化产业大力发展背景下,如何将山西省传统体育＂挠羊赛＂这一具有国家级非物质文化遗产典范的项目打造成山西体育文化产业知名品牌,成为亟需解决的问题。山西知名文化产业品牌示范效应、丰富的旅游资源相匹、高水平的专业人力资源的技术指导、山西省政府的重视和大力支持,为＂挠羊赛＂打造成山西体育文化产业品牌提供保障和有利环境;为此我们应通过好的创意、成功的市场攻略、合理的开发和保护、走国际化和民间并行输出的道路等策略,最终将＂挠羊赛＂这一传统体育项目打造成山西省知名体育文化产业品牌。
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| 关 键 词： | 打造 体育文化产业 品牌 挠羊赛 策略 |
Forming a brand of Shanxi Sports Cultural Industry:Strategy of Scratch Sheep Race |
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| Lin Ping Chen Shoujun.Forming a brand of Shanxi Sports Cultural Industry:Strategy of Scratch Sheep Race[J].BOJI(WUSHUKEXUE),2011(12):88-89,102. |
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| Authors: | Lin Ping Chen Shoujun |
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| Institution: | Lin Ping Chen Shoujun(1.School of Physical Education,Taiyuan University of Science and Technology,Taiyuan Shanxi 030024,2.Shanxi Institute of Music,Dance and Play,Taiyuan Shanxi 030024) |
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| Abstract: | In the major reform of the national culture and cultural economy,and prosperity in the context of cultural industries in Shanxi,how to make Scratch Sheep Race,the traditional sports in Shanxi to be a famous brand of sport cultural industy has become an urgent problem needed to be solved.Shanxi famous brand of cultural industries have a demonstration effect,rich in tourism resources to match,a high level of professional human resources for technical guidance,and the Shanxi provincial government attention and... |
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| Keywords: | form sports cultural industries brand Sheep scratch race strategy |
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