| 中国出版走向国际化和实施图书“走出去”战略的思考 |
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| 引用本文： | 田东琰.中国出版走向国际化和实施图书“走出去”战略的思考[J].鞍山师范学院学报,2009,11(4):106-108. |
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| 作者姓名： | 田东琰 |
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| 作者单位： | 辽宁大学出版社,辽宁,沈阳,110036 |
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| 摘 要： | 改革开放30年，随着中国进入社会主义市场经济和加入WTO，中国出版业面临新的机遇和挑战．本文就中国出版如何走向国际化，怎样实施图书“走出去”战略提出了一些可行性建议．
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| 关 键 词： | 出版 国际化 “走出去”战略 |
On Internationalization of Chinese Publishing and "Going out" Strategies |
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| TIAN Dong-yan.On Internationalization of Chinese Publishing and "Going out" Strategies[J].Journal of Anshan Teachers College,2009,11(4):106-108. |
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| Authors: | TIAN Dong-yan |
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| Institution: | TIAN Dong-yan ( Liaoning University Press, Shenyang Liaoning 110036, China) |
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| Abstract: | In the 30 years of China＇ s implementing the policy of opening-up and reform, China＇ s publishing sectors are confronting with new opportunities and challenges, especially with China＇ s entering into the WTO and engaging in the social market-oriented economy. The paper here provides some feasible suggestions on ＂going out＂ strategies of China＇ s publishing sectors to enter into the international market. |
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| Keywords: | Publishing Internationalization ＂Going out＂ Strategy |
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