| 旅游景区分层推进的市场营销策略——以贵州黔东南黎从榕综合旅游区为例 |
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| 引用本文： | 赵世钊.旅游景区分层推进的市场营销策略——以贵州黔东南黎从榕综合旅游区为例[J].安顺师范高等专科学校学报,2010,12(4):82-85. |
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| 作者姓名： | 赵世钊 |
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| 作者单位： | 安顺学院政史与法律系,贵州,安顺561000 |
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| 摘 要： | 通过对贵州省黎从榕综合旅游区旅游资源品质特点、开发条件、旅游市场发展趋势的综合分析，提出了开发区域旅游的目标市场定位，并提出了具有针对性的分层推进的市场营销策略。
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| 关 键 词： | 分层推进 市场定位 营销策略 贵州旅游 |
The Strategic Marketing Management of the Stratified Propulsion for Tourist Attractions-Take the li cong rong comprehensive tourist attractions, Southeast,Guizhou Province |
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| Zhao Shizhao.The Strategic Marketing Management of the Stratified Propulsion for Tourist Attractions-Take the li cong rong comprehensive tourist attractions, Southeast,Guizhou Province[J].Journal of Anshun Teachers College,2010,12(4):82-85. |
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| Authors: | Zhao Shizhao |
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| Institution: | Zhao Shizhao (Politics and Law Department of Anshun College, Anshun 561000, Guizhou, China) |
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| Abstract: | This paper analyzed the characteristics,development condition of tourist attractions. Furthermore,the paper put forward the strategic envisagement of seashore tourism development and the target market positioning , and suggested the strategic marketing management of the stratified propulsion for tourist attractions. |
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| Keywords: | stratified propulsion market positioning Strategic marketing management tourism inGuizhou |
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