| 论读者需求的满足对期刊经营管理的推动 |
| |
| 引用本文： | 张岚.论读者需求的满足对期刊经营管理的推动[J].编辑学报,2014,26(5):418-419. |
| |
| 作者姓名： | 张岚 |
| |
| 作者单位： | 北京军区总医院《护理管理杂志》编辑部; |
| |
| 摘 要： | 期刊经营与发展需定位于读者需求及其满足。通过问卷调查法结合访谈搜集读者需求,并对结果加以分析。认为期刊建设须以读者需求为导向,坚持以读者为中心的服务理念,拓展服务空间及形式,科学引导读者的阅读需求,提高读者信息素养,以读者参与的双向互动模式满足读者的阅读需求。
|
| 关 键 词： | 读者需求 期刊建设 读者的信息素养 |
| 收稿时间： | 2012/9/14 0:00:00 |
| 修稿时间： | 2012/9/14 0:00:00 |
Meet the readers' needs to promote journal management |
| |
| ZHANG Lan.Meet the readers' needs to promote journal management[J].Acta Editologica,2014,26(5):418-419. |
| |
| Authors: | ZHANG Lan |
| |
| Institution: | Editorial Department of Journal of Nursing Administration, General Hospital of Beijing Military Region, 100700, Beijing, China |
| |
| Abstract: | The management and development of journals should be orientated at meeting readers'' needs. In this paper, readers'' demands are obtained through questionnaire survey and interviews, and the results are analyzed. A set of countermeasures are proposed, including developing as readers'' demands, adhering to the reader-centered service concept, expanding service space and form to guide readers'' need, so as to improve readers'' information literacy, and to set up a mutually interactive mode to meet readers'' needs. |
| |
| Keywords: | readers'' need journal construction readers'' information literacy |
| 本文献已被 CNKI 等数据库收录！ |
| 点击此处可从《编辑学报》浏览原始摘要信息 |
| 点击此处可从《编辑学报》下载免费的PDF全文 |
|
