| 从央视新闻频道“问天”专题报道探析媒体形象创新 |
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| 引用本文： | 田秋霞.从央视新闻频道“问天”专题报道探析媒体形象创新[J].湖南第一师范学报,2011,11(6):135-138. |
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| 作者姓名： | 田秋霞 |
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| 作者单位： | 华南农业大学珠江学院,广州从化,510900 |
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| 摘 要： | 中央电视台新闻频道“神七”、“神八”问天专题报道与汶川地震、北京奥运会的报道是我国新闻传播界的三大事件，堪称中国新闻传播新格局形成的重要标识。我们可从媒介事件的策划、节目运作的编码、媒体姿态的转型与其新闻价值意义三个层面对这一电视新闻专题报道予以分析、解读并予以借鉴。
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| 关 键 词： | 电视新闻 专题报道 媒体形象 创新与价值 |
An Exploration on the Innovation of News Image from the Perspective of the Special Report in CCTV News Channel |
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| TIAN Qiu-xia.An Exploration on the Innovation of News Image from the Perspective of the Special Report in CCTV News Channel[J].Journal of First Teachers College of Hunan,2011,11(6):135-138. |
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| Authors: | TIAN Qiu-xia |
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| Institution: | TIAN Qiu-xia (Zhujiang College, Agricumre University of South China,Conghua, Guangdong 510900) |
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| Abstract: | The news reports in CCTV News Channel of the earthquake in Wenchuan, Beijing Olympic Games and the launching of the rocket Shenzhou No.7 and Shenzhou No.8 have marked the the formation of a new pattern in Chinese Press.This paper analyzes and elucidates these reports from the perspective of the planning of the events, the coding of the programe, the transformation of news media and the value of the news. |
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| Keywords: | TV news special report press image innovation and value |
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