| 基于服务价值链企业服务增值机理与内部营销——哈飞汽车工业集团实证研究 |
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| 引用本文： | 马鸿飞,刘颖,苏伟.基于服务价值链企业服务增值机理与内部营销——哈飞汽车工业集团实证研究[J].科技与管理,2012,14(2):85-90. |
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| 作者姓名： | 马鸿飞 刘颖 苏伟 |
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| 作者单位： | 哈尔滨理工大学管理学院,黑龙江哈尔滨,150040 |
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| 基金项目： | 黑龙江省教育厅人文社会科学项目 |
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| 摘 要： | 基于服务价值链的服务增值逻辑,分析企业服务增值的机理:增值动因、影响因素、增值过程,构建了服务价值链增值过程的系统动力学模型。通过对哈尔滨哈飞汽车工业集团的实证研究可以得出,服务价值链具有良好的服务增值特性。服务价值链系统可看做一个价值增加模式,此模式存在一个服务增值的关键点——内部营销。通过控制内部营可使企业内部价值、员工价值和顾客价值呈现和谐统一地持续增长。
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| 关 键 词： | 服务增值 服务价值链 内部营销 系统动力学 |
Mechanism of enterprise added-value and internal marketing based on service value chain：empirical study on HaFei automobile Co.Ltd |
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| MA Hong-fei,LIU Ying,SU Wei.Mechanism of enterprise added-value and internal marketing based on service value chain：empirical study on HaFei automobile Co.Ltd[J].Science-Technology and Management,2012,14(2):85-90. |
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| Authors: | MA Hong-fei LIU Ying SU Wei |
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| Institution: | (School of Management,Harbin University of Science and Technology,Harbin 150040,China) |
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| Abstract: | The mechanism of enterprise added-value,which includes dynamic factors,influencing factors and progress of value-add,is analyzed and a system dynamics model is constructed based on the logic of service-added-value in service value chain.According to the empirical study on HaFei Automobile Co.Ltd in Harbin,service-added-value characteristics are shown well in service value chain system.So the service value chain system which has a service-added-value key point——internal marketing——can be showed as a added-value model.Harmony co-added in enterprise internal value,employee value and customer value are controlled by internal service. |
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| Keywords: | service-added-value service value chain internal marketing system dynamics |
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