| 美国、日本与中国玩具产业比较研究 |
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| 引用本文： | 朱祺.美国、日本与中国玩具产业比较研究[J].科技与管理,2012,14(3):19-23. |
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| 作者姓名： | 朱祺 |
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| 作者单位： | 武昌工学院经济与管理系,湖北武汉,430065 |
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| 摘 要： | 以玩具产业生产侧重点创新、与文化产业的合作、消费者构成、国内和国际市场发展、销售体系建设等影响玩具产业发展的主要方面为出发点,通过将中国玩具产业与在世界处于领先地位的美国和日本玩具产业进行比较研究,以发现中国玩具产业在相关方面存在的问题并提出对策。
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| 关 键 词： | 创新 文化产业 消费者构成 销售体系 |
Comparative study on American, Japanese and Chinese toy industry |
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| ZHU Qi.Comparative study on American, Japanese and Chinese toy industry[J].Science-Technology and Management,2012,14(3):19-23. |
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| Authors: | ZHU Qi |
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| Institution: | ZHU Qi(Department of Economics and Management,Wuchang Institute of Technology,Wuhan 430065,China) |
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| Abstract: | Based on toy production,innovation,and cooperation with cultural industry,the paper centers on consumer structure,the development of international and home market,sale system construction which mainly influence the development of the toy industry,The paper aims to explore problems of Chinese toy industry and puts forward countermeasures through comparative study between Chinese toy industry and leading American and Japanese toy industry. |
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| Keywords: | innovation culture industry structure of the consumers sales system |
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