| 移动广告联盟客户满意度评价指标体系构建 |
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| 引用本文： | 翟丽丽,张琪,万鹏,刘弟,贡志彬.移动广告联盟客户满意度评价指标体系构建[J].科技与管理,2012,14(3):51-54. |
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| 作者姓名： | 翟丽丽 张琪 万鹏 刘弟 贡志彬 |
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| 作者单位： | 哈尔滨理工大学管理学院,黑龙江哈尔滨,150080 |
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| 基金项目： | 国家大学生创新性实验计划项目，哈尔滨理工大学教学研究项目 |
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| 摘 要： | 移动广告联盟客户满意度对联盟的竞争力具有重大影响,是联盟取得竞争优势的基础。结合满意度测评模型分析影响移动广告联盟客户满意度的因素,确定其指标体系,通过问卷调查,检验其指标的合理性,最后运用层次分析法确定指标权重,从而为移动广告联盟客户满意度的评价提供依据。
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| 关 键 词： | 移动广告联盟 客户满意度 移动广告 指标体系 |
Customer satisfaction index system of mobile advertising alliance construction |
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| ZHAI Li-li,ZHANG Qi,WAN Peng,LIU Di,GONG Zhi-bin.Customer satisfaction index system of mobile advertising alliance construction[J].Science-Technology and Management,2012,14(3):51-54. |
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| Authors: | ZHAI Li-li ZHANG Qi WAN Peng LIU Di GONG Zhi-bin |
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| Institution: | (School of Management,Harbin University of Science and Technology,Harbin,150080) |
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| Abstract: | There is a strong influence on the competitiveness of mobile advertising for mobile advertising alliance customer satisfaction,which is the basis for alliance to gain competitive advantage.The paper analyzes relevant factors of mobile advertising alliance customer satisfaction with satisfaction model of factors,determining its targets system through questionnaires to test index rationality.Finally the paper applies the AHP method to determine the index weights,which is basis for evaluation of mobile advertising alliance customer satisfaction. |
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| Keywords: | mobile advertising alliance customer satisfaction mobile advertising index system |
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