| 跨境电商背景下广西特色农产品出口问题研究 |
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| 引用本文： | 黄莹.跨境电商背景下广西特色农产品出口问题研究[J].柳州职业技术学院学报,2021(1). |
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| 作者姓名： | 黄莹 |
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| 作者单位： | 广西国际商务职业技术学院 |
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| 基金项目： | 2018年度广西高校中青年教师基础能力提升项目(2018KY1087);2017年度广西高校中青年教师基础能力提升项目(2017KY1167)。 |
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| 摘 要： | 跨境电子商务的兴起,给广西农产品贸易带来新机遇。分析2014年以来广西农产品出口情况和农产品电商发展情况,针对广西特色农产品跨境电商出口面临的品牌缺失、质量难以标准化等难题,提出精准定位目标市场、推动农产品品牌化标准化建设、加强基础设施建设、全方位多层次培养和引进人才的对策建议。
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| 关 键 词： | 跨境电商 出口农产品 广西 |
Research on the Export of Guangxi Characteristic Agricultural Products under the Background of Cross-border E-commerce |
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| Huang Ying.Research on the Export of Guangxi Characteristic Agricultural Products under the Background of Cross-border E-commerce[J].Journal of Liuzhou Vocational & Technical College,2021(1). |
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| Authors: | Huang Ying |
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| Institution: | (Guangxi International Business Vocational College,Nanning 530007,China) |
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| Abstract: | The rise of cross-border e-commerce has brought new opportunities to agricultural trade.This paper analyzes the export of agricultural products in Guangxi and the development of agricultural e-commerce since 2014.In light of the cross-border e-commerce exports of characteristic agricultural products in Guangxi,it faces the problems such as lack of brands,quality is hard to standardize,incomplete logistics infrastructure,and lack of cross-border e-commerce composite talents,the article proposes countermeasures and suggestions for accurately positioning the target the market,promoting the standardization and branding of agricultural product,strengthening infrastructure construction,comprehensive and multi-level training and introducing talents,with a view to providing a reference for expanding the export of Guangxi characteristic agricultural products. |
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| Keywords: | cross-border e-commerce export agricultural products Guangxi |
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