| 图书馆与出版界开展全民阅读宣传活动比较研究 |
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| 引用本文： | 程远,欧阳周遐,王域铖.图书馆与出版界开展全民阅读宣传活动比较研究[J].图书情报工作,2011,55(15):90-51. |
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| 作者姓名： | 程远 欧阳周遐 王域铖 |
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| 作者单位： | 江西省图书馆 |
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| 基金项目： | 江西省社会科学研究“十一五”(2010年)规划项目“全民阅读与图书馆服务研究”(项目编号:10TW34)研究成果之一 |
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| 摘 要： | 通过对图书馆与出版界开展全民阅读宣传活动的比较，发现出版界比图书馆更具优势，但只要图书馆扬长避短，积极争取政府部门的高度重视和更多支持，切实增加活动网点，加强电子资源建设，有效加大宣传力度，就一定能全力保障宣传活动的开展，就能够在更大范围将宣传活动辐射到更多的受众，并以时尚新颖手段吸引受众眼球，激发大众的阅读兴趣和参与热情，取得更好的宣传效果。
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| 关 键 词： | 图书馆 出版界 全民阅读 宣传活动 |
| 收稿时间： | 2011-03-03 |
Comparative Study on Reading for All Promotion Campaigns Between Libraries and Publishing Industry |
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| Cheng Yuan Ouyang Zhouxia Wang Yucheng Jiangxi Provincial Library,Nanchang.Comparative Study on Reading for All Promotion Campaigns Between Libraries and Publishing Industry[J].Library and Information Service,2011,55(15):90-51. |
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| Authors: | Cheng Yuan Ouyang Zhouxia Wang Yucheng Jiangxi Provincial Library Nanchang |
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| Institution: | Jiangxi Provincial Library, |
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| Abstract: | By comparing the Reading for All promotion campaigns launched by libraries and publishing industry,it is found that the publishing industry are more competitive than the libraries.But as long as the libraries foster their strengths and circumvent their weaknesses,actively seek more government attention and support,effectively increase their activity networks,strengthen the building of electronic resources and intensify promotion effectively,the libraries will certainly be able to carry out the promotion cam... |
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| Keywords: | library publishing industry Reading for All promotion campaign |
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