| 基于快餐宣传语的及物性分析 |
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| 引用本文： | 吴单丹.基于快餐宣传语的及物性分析[J].洛阳师范学院学报,2012,31(7):110-112. |
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| 作者姓名： | 吴单丹 |
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| 作者单位： | 安徽大学外语学院,安徽合肥,230601 |
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| 摘 要： | 优秀的宣传语能对产品的推销起到锦上添花的作用。以功能语言学派代表人物韩礼德的功能语言学理论为基础,从及物性过程的角度出发,分析在中国较著名的三大国外快餐品牌,即肯德基、麦当劳和必胜客的宣传语,认为三者各自运用的不同及物性过程及语言策略,即肯德基的物质过程,麦当劳的心理过程,必胜客的关系过程,这表明及物性能实现文字上的运筹帷幄和意义传达的深入人心,这是宣传语的关键。
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| 关 键 词： | 功能语言学 及物性过程 快餐品牌 宣传语 |
On the Analyzing of Fast Food Slogan from the Processes of Transitivity |
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| WU Dan-dan.On the Analyzing of Fast Food Slogan from the Processes of Transitivity[J].Journal of Luoyang Teachers College,2012,31(7):110-112. |
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| Authors: | WU Dan-dan |
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| Institution: | WU Dan-dan(School of Foreign Studies,Anhui University,Hefei 230601,China) |
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| Abstract: | An excellent slogan will make a product better.The paper based on the theory of Halliday’s functional grammar,starting from the processes of transitivity;illustrate three popular fast food slogan,namely KFC,McDonald’s and Pizza Hut.The paper concludes that the correct use of words and the transmission of intentionality is most important in a slogan. |
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| Keywords: | functional linguistics processes of transitivity fast food slogan |
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