| 论CG时代图形的视觉心理传达优势 |
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| 引用本文： | 秦方方.论CG时代图形的视觉心理传达优势[J].洛阳师范学院学报,2012,31(3):126-128. |
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| 作者姓名： | 秦方方 |
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| 作者单位： | 洛阳师范学院美术学院,河南洛阳,471022 |
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| 摘 要： | 图形是CG时代不可缺少的视觉元素,具有明显的视觉心理传达优势。从视知觉心理传达过程来看,根据现有最新视知觉研究成果可知,就大范围性质来说,图形具有更大的传达优势;从信息论的角度来看,图形具有信息传达数量的优势;从图形视觉语言传播的角度来看,图形语言更直接、更广泛、更易懂;从视觉信息传达的强度来看,图形具有更为强烈的视觉张力传达优势。在以数字媒体为主的时代,认识图形所具备的这些方面的优势,对充分发挥图形语言和开拓视觉新空间与审美领域具有积极的现实意义。
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| 关 键 词： | 图形 视觉心理 信息传达 优势 CG时代 |
The Visual-Psychological Communication Advantage of Images in CG Era |
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| QIN Fang-fang.The Visual-Psychological Communication Advantage of Images in CG Era[J].Journal of Luoyang Teachers College,2012,31(3):126-128. |
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| Authors: | QIN Fang-fang |
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| Institution: | QIN Fang-fang(College of Fine Arts,Luoyang Normal University,Luoyang 471022,China) |
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| Abstract: | In CG era,images are indispensable visual entities with visual-psychological communication advantage.In view of the psychological process of visual-cognitive communication process,images enjoy greater advantage in the broad sense.From the perspective of information theory,images enjoy quantitative advantage of communicating information.From the perspective of visual lingual communication,images are more straightforward,more widespread and easier to comprehend.From the perspective of communicative intensity,images have stronger visual impact.In times when digital media is dominating,recognition of the advantages of images is realistically important for exploiting visual language,expanding visual dimension and aesthetic scope. |
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| Keywords: | image visual psychology information communication advantage CG era |
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