| 10年来我国草根足球发展困境与展望 |
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| 引用本文： | 徐家林,浦少刚.10年来我国草根足球发展困境与展望[J].河北体育学院学报,2014(2):17-22. |
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| 作者姓名： | 徐家林 浦少刚 |
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| 作者单位： | [1]安徽科技学院体育部,安徽风阳233100 [2]湖北宜昌体育运动学校,湖北宜昌443000 |
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| 基金项目： | 安徽省教育厅高校社会科学研究项目（SK2012B137）;安徽省体育局重点课题（ASS2013122）;安徽科技学院重点课程项目（zdkc1140） |
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| 摘 要： | 草根足球是我国体育非营利组织在社会公共服务中的成功案例,是转型期社会非营利组织活动能力提升以及群众体育文化需求的必然结果。10年来,尽管我国草根足球在发展中取得了规模上的进步,但是公共足球场地资源紧缺、制度滞后、缺少专业人才与资金等障碍还是限制了草根足球的快速增量发展,而我国体育公共服务非均等化的事实、近年来职业足球产生的负面影响以及商业利益对组织公益性的冲击,则是我国草根足球向深层次发展面临的更大困境。在草根足球的发展环境日趋利好的情况下,提出我国草根足球应准确定位发展方向、强化自组织能力、加强非营利性质的营销和管理、引鉴足球发达国家经验等策略。
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| 关 键 词： | 草根足球 非营利组织 体育公共服务 自组织能力 营销 管理 |
10 Years of Grassroots Football Developing Difficulties and Prospects |
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| XU Jia lin,PU Shao-gang.10 Years of Grassroots Football Developing Difficulties and Prospects[J].Journal of Hebei Institute of Physical Education,2014(2):17-22. |
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| Authors: | XU Jia lin PU Shao-gang |
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| Institution: | 1 Sports Develolpment Deoartment, An＇hui Science and Technology University, Fengyang 233100 2. Yichang Athletic Sports School, Yichang 443000, China) |
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| Abstract: | As a successful example of non-profitable sports organization in the national public service, the grassroots football is an inevitable result of improving of the social non-profitable organization activity ability and the need of mass sport culture. In the past 10 years, Chinese grassroots football achieved big progress, but it is still limited by the shortage of public football yard, backward system, lack of professional ard fund. But the biggest problem that affects grassroots football development is disparate public service and football negative effects, as well as commercial interests＂ impact on the organization. With the development of the grassroots football, this paper puts forward that our state should exactly locate development direction, strengthen selgorgan- ized ability, reinforce non-profitable marketing and management and take developed country＇s football strategy for reference. |
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| Keywords: | grassroots football non profitable organization sports public service self-organized ability marketing management |
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