| 安徽旅游业SWOT分析与总体形象设计 |
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| 引用本文： | 张艳.安徽旅游业SWOT分析与总体形象设计[J].合肥联合大学学报,2001,11(3):70-74. |
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| 作者姓名： | 张艳 |
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| 作者单位： | 合肥工业大学,安徽合肥230036 |
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| 基金项目： | 省社联重点课题课题编号 :0 1170 1D2 |
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| 摘 要： | 本运用SWOT分析法(内外环境综合分析技术),比较全面、客观地分析了安徽旅游行业内部环境的优势、劣势和外部环境的机会、威胁,在此基础上,把安徽旅游总体形象设计成“秀美山水。厚重化;三山三水三化”,对于安徽旅游行业了解自身,正视环境,加快发展,具有一定的指导价值。
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| 关 键 词： | 安徽 旅游业 SWOT分析 形象设计 强项分析 弱项分析 机会分析 威胁分析 |
SWOT Analysis and Overall Image Design of Anhui Tourism Industry |
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| Authors: | ZHANG Yan |
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| Abstract: | By employing the SWOT method,this paper analysed objectively the strong and weak points of internal environment and opportunities and threats of the external surroundings of Anhui provincial tourism industry,and proposed that the overall image of Anhui tourism should be designed as "Beautiful mountains and waters with profound traditional culture. |
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| Keywords: | tourism image design strengths and weaknesses opportunities and threats |
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