| NBA与CBA在中国市场利益冲突的社会学分析 |
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| 引用本文： | 王奕全.NBA与CBA在中国市场利益冲突的社会学分析[J].浙江体育科学,2008,30(6):22-25. |
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| 作者姓名： | 王奕全 |
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| 作者单位： | 浙江传媒学院,公体部,浙江,杭州,310018 |
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| 摘 要： | 运用冲突理论对NBA、CBA在中国的发展进行分析,并构建出NBA与CBA在中国市场利益冲突的模型。得出结论：CBA的发展受到NBA的冲击,二者的利益冲突已经凸现;NBA对CBA已经有很大的负面影响。提出加强自身发展、依托民族情感等对策解决冲突。
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| 关 键 词： | NBA CBA 利益 冲突 |
The Sociological Analysis of Conflict of Interests between NBA and CBA in China Market |
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| WANG Yi-quan.The Sociological Analysis of Conflict of Interests between NBA and CBA in China Market[J].Zhejiang Sport Science,2008,30(6):22-25. |
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| Authors: | WANG Yi-quan |
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| Institution: | WANG Yi-quan(PE Department of Education College,Zhejiang University,Hangzhou 310028,China) |
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| Abstract: | Conflict theory was used to analyze the development of NBA and CBA in China,and set up a model for conflict of interests between NBA and CBA in China mark.The conclusion of this paper is that the development of CBA is influenced by NBA,and conflict of interests between them has been obvious.NBA has great negative influence to CBA.The paper puts forward several countermeasure to solve the conflict,such as strengthening development of itself and relying on national spirit. |
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| Keywords: | NBA CBA |
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