| 对我国大学生运动鞋品牌消费的分析 |
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| 引用本文： | 吴小茹,吴纪饶.对我国大学生运动鞋品牌消费的分析[J].体育成人教育学刊,2007,23(4):28-29. |
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| 作者姓名： | 吴小茹 吴纪饶 |
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| 作者单位： | 江西师范大学,体育学院,江西,南昌,330022 |
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| 摘 要： | 从社会心理学角度出发,分析了我国高校学生运动鞋品牌消费的现状,以及大学生体育用品消费行为的特点,即消费需求个性化、消费体验升级化和消费行为随众性,并为我国体育用品商家提供了进行产品销售方面的对策及建议。
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| 关 键 词： | 大学生 运动鞋 品牌消费 |
| 文章编号： | 1672-268X（2007）04-0028-02 |
| 修稿时间： | 2007-04-11 |
Acceptance of sports shoes brands of university students in China |
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| WU Xiao-ru,WU Ji-rao.Acceptance of sports shoes brands of university students in China[J].Journal of Sports Adult Education,2007,23(4):28-29. |
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| Authors: | WU Xiao-ru WU Ji-rao |
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| Institution: | Sports College,Jiangxi Normal Univ. , Nanchang 330022, China |
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| Abstract: | From the perspective of social psychology,the paper analyses the current acceptance of sports shoes brands of the university students in China and their consumption features.The features are the individuality of consumption demand,consumption upgrade and majority influence on the consumption behavior.The paper proposes suggestions and countermeasures of marketing for the sports ware producers in China. |
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| Keywords: | university student sports shoes brand consumption |
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