| 浙中名人文化资源整合开发的策略研究 |
| |
| 引用本文： | 郑仕华.浙中名人文化资源整合开发的策略研究[J].金华职业技术学院学报,2012,12(2):39-42. |
| |
| 作者姓名： | 郑仕华 |
| |
| 作者单位： | 金华职业技术学院,浙江金华,321007 |
| |
| 基金项目： | 2011年浙江省旅游局科学研究项目 |
| |
| 摘 要： | 浙中地区名人文化资源丰富,但产业化水平较低。目前,随着旅游产业的发展和浙中城市群的建设,浙中各个县市以名人文化为主线的旅游资源进行了开发,但从整体上来看,对于名人文化资源的开发还处于初级阶段,主要存在着认识不足、整合开发滞后、缺乏品牌意识、宣传力度不够等问题。基于浙中名人文化资源产业化理论框架分析,浙中名人文化资源整合开发应理清整合开发的思路、打造整合开发的物质载体,通过政府主导和市场化运作等策略来促进浙中地区名人文化资源的大开发。
|
| 关 键 词： | 浙中地区 名人文化资源 整合开发 |
Study on the Integrated Development Strategies of Celebrity Culture Resources in Central Zhejiang |
| |
| ZHENG Shi-hua.Study on the Integrated Development Strategies of Celebrity Culture Resources in Central Zhejiang[J].Journal of Jinhua College of Profession and Technology,2012,12(2):39-42. |
| |
| Authors: | ZHENG Shi-hua |
| |
| Institution: | ZHENG Shi-hua(Jinhua Polytechnic,Jinhua 321007,China) |
| |
| Abstract: | Central Zhejiang owns rich celebrity culture resources,which is in a low industrialization.At present,along with the development of the tourism industry and the construction of urban agglomeration in central Zhejiang,the tourism resources,which are oriented at celebrity culture in all cities and counties of central Zhejiang,have been developed.As a whole,however,the development of celebrity culture resources is still at the primary stage and the main problems include cognitive shortage,lagging-behind integrated development,absence in sense of brand,and insufficient promotion,etc.In this paper,based on the analysis on the theoretical framework of the celebrity culture resources in central Zhejiang,the idea as well as the material carriers for the integrated development for celebrity culture resources is proposed.That is,the great development of the celebrity culture resources in central Zhejiang can be promoted through the strategies such as governmental leading strategy and market operation strategy. |
| |
| Keywords: | central Zhejiang celebrity culture resources integrated development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
