| 论体育明星品牌代言人策略 |
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| 引用本文： | 张华鑫,田坤,袁慎强.论体育明星品牌代言人策略[J].山东体育学院学报,2007,23(4):38-40. |
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| 作者姓名： | 张华鑫 田坤 袁慎强 |
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| 作者单位： | 聊城大学,山东,聊城,252059 |
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| 摘 要： | 运用文献资料、综合分析法对体育明星品牌代言人策略进行研究,提出体育明星品牌代言人策略的理念及相关内容,以实现将企业体育明星品牌代言人策略整合到产品的总体市场开拓中去,实现企业品牌的扩张和价值的提升。
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| 关 键 词： | 体育明星 品牌代言人 策略 企业 |
| 文章编号： | 1006-2076（2007）04-0038-03 |
| 修稿时间： | 2007-04-04 |
On strategy of sports star as brand spokesmen |
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| ZHANG Hua-xin,TIAN Kun,YUAN Shen-qiang.On strategy of sports star as brand spokesmen[J].Journal of Shandong Physical Education Institute,2007,23(4):38-40. |
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| Authors: | ZHANG Hua-xin TIAN Kun YUAN Shen-qiang |
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| Institution: | Institute of Physical Education, Liaocheng University, Liaocheng 252059, China |
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| Abstract: | With the method of documentary and comprehensive analysis,this thesis detected the connotation and strategy of sports star as spokesmen,and put forward the connotation,management ideas and related contents,so as to put the strategy into the market development of products and to realize the corporation brand expansion and the promotion of profits. |
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| Keywords: | sports star brand spokesmen strategy corporation |
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