| 世界杯足球赛的综合效应 |
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| 引用本文： | 谭志刚,唐建倦.世界杯足球赛的综合效应[J].体育与科学,2002,23(4):9-10. |
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| 作者姓名： | 谭志刚 唐建倦 |
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| 作者单位： | 421001,湖南,衡阳,南华大学体育部 |
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| 摘 要： | 有着相当长历史的世界杯足球赛在市场化的原则下蓬勃发展，商业化使得足球运动与经济和文化产生良性互动，出现所谓的“世界杯景气”的社会文化综合效应。本文提出，“世界杯景气”其实是人气，世界杯给予了人们参与的机会，获得参与的机会对于现代人来说是至关重要的。“参与”的文化已成为主流，而主流参与自然成为文化的主导。
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| 关 键 词： | 世界杯足球赛 综合效应 市场化原则 世界杯景气 参与 |
| 文章编号： | 1004-4590(2002)04-0009-02 |
The Compositive Effects of the World Cup Soccer Matches |
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| Abstract: | The World Cup Soccer Match with a long history has expanded itself vigorously under the market-oriented principles. A good interactive relationship among soccer game, economy and culture has been created through commercialization, and so-called "the World Cup boom" has emerged. The author suggests "the World Cup boom" is actually the boom for man's opportunities. The World Cup offers people with chances of participation, which are quite vital to the man in modern society. "Participation" has become a mainstream of culture. |
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| Keywords: | the World Cup Soccer Matches compositive effect market-oriented principle the World Cup boom participation |
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