| 对我国体育赞助市场的初步探讨 |
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| 引用本文： | 唐春凤,王跃.对我国体育赞助市场的初步探讨[J].山东体育科技,2005,27(3):55-57. |
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| 作者姓名： | 唐春凤 王跃 |
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| 作者单位： | 华东理工大学体育经济理论研究所,上海,200237 |
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| 摘 要： | 运用文献综述法,分析了体育赞助的概念及其对体育产业发展、赞助商的作用和所存在问题等,提出了开拓我国体育赞助市场的决策和建议.
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| 关 键 词： | 体育赞助 体育赞助商 体育产业 发展决策 |
| 文章编号： | 1009-9840（2005）03-0055-03 |
| 收稿时间： | 2005-05-25 |
| 修稿时间： | 2005年5月25日 |
Research on the development of sports sponsorship market in China |
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| TANG Chun-feng,WANG Yue.Research on the development of sports sponsorship market in China[J].Shandong Sports Science & Technology,2005,27(3):55-57. |
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| Authors: | TANG Chun-feng WANG Yue |
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| Abstract: | Throuth the literature summarizing method, it analyzes the concept and function of sports sponsorship, explicates the impact on the development of sports industry and puts forward the existing problems of sports sponsorship. It also gives some advices and strategies on a better development of the sports sponsorship in Chian under the present market economy. |
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| Keywords: | sprots sponsorship sports industry strategy of development |
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