| 浅论西部民族地区省级卫视的发展路径 |
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| 引用本文： | 黄东英.浅论西部民族地区省级卫视的发展路径[J].新闻界,2007(4):88-90. |
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| 作者姓名： | 黄东英 |
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| 作者单位： | 云南民族大学文学与新闻传播学院,昆明,650223 |
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| 摘 要： | 西部民族地区大多地处边疆,经济、科技、经营理念相对落后,但丰富的民族文化资源却独具特色。民族地区卫视应当发挥身处民族文化资源富矿的独特优势,以民族文化传播作为主要频道定位,打造优势节目、调整传统思维,以期在新一轮竞争中有所作为。
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| 关 键 词： | 西部民族地区 省级卫视 民族文化 |
On the Provincial Satellite TV Station Development of the Western Minority Areas |
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| Huang Dongying.On the Provincial Satellite TV Station Development of the Western Minority Areas[J].Press Circles,2007(4):88-90. |
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| Authors: | Huang Dongying |
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| Institution: | School of the Literature and Journalism Communication, Yunnan Nationalities University, Kungming 650223 |
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| Abstract: | Most of the western minority areas are located in frontier part, and their economy, science and technology, management idea fall behind relatively, while the rich ethnic culture resources are affluent and characteristic. The satellite TV stations of nationalities should take advantage to spread ethnic culture, make excellent programs and adjust traditional thought in new competition conditoins. |
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| Keywords: | western minority areas provincial satellite TV station ethnic culture |
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