| 论广告代言法律责任 |
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| 引用本文： | 邹鑫.论广告代言法律责任[J].哈尔滨学院学报,2010,31(10):25-27. |
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| 作者姓名： | 邹鑫 |
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| 作者单位： | 西南大学,法学院,重庆,400715 |
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| 摘 要： | 《中华人民共和国食品安全法》首次规定广告代言者应当对虚假广告侵权承担法律责任。该规定出台后立刻引起社会各界热议争论,同时也引发了笔者对该广告代言法律责任的思考。文章将从民法原理的视角出发,分析探讨《中华人民共和国食品安全法》中的有关广告代言法律责任的规定,并结合笔者的理解对广告代言法律责任的进一步完善提出意见构想。
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| 关 键 词： | 广告代言人 法律责任 民法原理 |
The Legal Responsibility for Advertisement |
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| ZOU Xin.The Legal Responsibility for Advertisement[J].Journal of Harbin University,2010,31(10):25-27. |
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| Authors: | ZOU Xin |
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| Institution: | ZOU Xin(Southwest university,Chongqing 400715,China) |
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| Abstract: | For the first time,there are regulations about the legal responsibility of the subjects who act in the advertisement for product promotion in The Food Safety Law of the People＇s Republic of China,which becomes the hot topic in society.Based on the study of the legal responsibility of advertisement,the regulations are analyzed from the perspective of civil law along with some suggestions for the improvement of the law. |
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| Keywords: | the subjects who act in advertisement for product promotion legal responsibility the principle of civil law |
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