| 结合广告实务中存在的问题探讨"广告创意与策划"教学 |
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| 引用本文： | 王红缨.结合广告实务中存在的问题探讨"广告创意与策划"教学[J].新疆职业大学学报,2005,13(1):71-72,53. |
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| 作者姓名： | 王红缨 |
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| 作者单位： | 新疆大学,新疆,乌鲁木齐,830046 |
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| 摘 要： | 针对我国广告公司的人才现状、人才要求和我国广告教育存在的问题。对“广告创意与策划”教学环节的情况做几点思考。以广告创意与策划人员的现状为出发点,对广告创意人员与广告策划人员业务能力进行了分析,从而,在“广告创意与策划”的教学中提出了具体的改革措施。
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| 关 键 词： | 广告实务 “广告创意与策划” 广告学专业 高校 教学方法 |
| 文章编号： | 1009-9549(2005)01-0071-02 |
Probed in the Teaching of Advertising Design and Planning Combined with the Problems Existing in the Advertising Practice |
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| WANG Hong-ying.Probed in the Teaching of Advertising Design and Planning Combined with the Problems Existing in the Advertising Practice[J].Journal of Xinjiang Vocational University,2005,13(1):71-72,53. |
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| Authors: | WANG Hong-ying |
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| Abstract: | Required by the current situation of talents in the advertising agency of our country , talents and the education problems existing in the advertisement of our country, the author has some thinking on the teaching step of " the advertising designing and planning ", on the basis of the personnel's current situation of designing and panning advertisiements, analyses the personnel's ability of designing and planning advertisement, thus, put forward the concrete reform measurements in the teaching of " the advertising intention". |
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| Keywords: | Advertising practice Advertising intention Advertisement plan Teaching |
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