| 媒体快速发展环境下体育赛事转播权的发展路径研究 |
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| 作者姓名： | 杨一帆 |
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| 作者单位： | 中国人民大学体育部 |
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| 摘 要： | 随着科技的发展,媒体形式已从纸媒发展到新媒体和传统媒体等繁多的传播形式,信息内容的价值和媒体传播的功能已经高度融合。从古至今,信息内容的变化并不大,无非是政治、经济、文化方面的内容。或许是由于科技发展的速度过快,导致了媒体运营的相关法律和盈利机制不够完善,造成了很多负面影响和问题。简单来说,就是媒体的发展速度虽然快但是根基却不够牢固。该文通过文献研究和案例分析等方法,对媒体在改革发展过程中对于体育赛事的转播进行了分析。内容具体分为以下几部分:第一部分,新媒体相关的概念及发展历史。第二部分,以英超转播权在国内的发展脉络为案例进行分析;第三部分,新媒体体育赛事版权运营的模式。第四部分,对于我国体育赛事转播及版权运营的策略及展望。
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| 关 键 词： | 体育赛事 转播权 版权 流媒体 |
A Summary of the Research on the Development Path of Sports Events Broadcast Rights under the Rapid Development of Media |
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| Authors: | YANG Yifan |
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| Institution: | (Sports Department of Renmin University of China,Beijing,100872 China) |
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| Abstract: | With the development of science and technology,media forms have developed from paper media to new media and traditional media,and the value of information content and the f unction of media communication have been highly integrated.Since ancient times,the content of information has not changed much.It is nothing more than that political,economic and cultural content has increased the main body of football poverty alleviation.Perhaps because the speed of technological development is too fast,resulting in the media operation of the relevant legal and prof it mechanism is not perfect,resulting in a lot of negative impact and problems.To put it simply,the media is growing fast but its roots are not strong enough.Through the methods of literature research and case analysis,this paper analyzes the media's retransmission of sports events in the process of reform and development.The content is divided into the following parts;the first part,the new media related concept and the development history;the second part,analyzes the development of Premier League broadcasting rights in China as a case;the third part,the new media sports competition copyright operation mode.The fourth part,regarding our country sports event broadcast and the copyright operation strategy and the prospect. |
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| Keywords: | Sports events Broadcast rights Copyright Streaming media |
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