| 高校微信公众号的传播策略研究 |
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| 引用本文： | 李剑伟.高校微信公众号的传播策略研究[J].包头职业技术学院学报,2020(1):94-96. |
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| 作者姓名： | 李剑伟 |
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| 作者单位： | 内蒙古财经大学商务学院 |
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| 基金项目： | 内蒙古财经大学2018年度思政专项课题一般项目(SZ2018Y02)。 |
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| 摘 要： | 高校微信公众号除了具有一般的信息传播功能外,还具有教育功能、文化功能和情感功能。要发挥以上功能,必须遵循传播策略。高校微信公众号的主要传播策略有差异化策略、多媒体策略、原创性策略和精品化策略。专业化是实现传播策略的前提,专业化最重要的是专业人才和专业设备,专业人才是软件,是专业化的核心。专业设备是硬件,是专业化的物质保障。
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| 关 键 词： | 高校 微信公众号 传播策略 |
Research on the Communication Strategy of the WeChat Official Account in Colleges |
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| Li Jianwei.Research on the Communication Strategy of the WeChat Official Account in Colleges[J].Journal of Baotou Vocational & Technical College,2020(1):94-96. |
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| Authors: | Li Jianwei |
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| Institution: | (Business School, Inner Mongolia University of Finance and Economics, Hohhot 010051) |
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| Abstract: | The WeChat official account in colleges not only has the general information dissemination function,but also has the educational function,the cultural function and the emotional function.In order to play the above functions,the WeChat official account in colleges must follow the communication strategy.The main communication strategies of WeChat official account in colleges are differentiation strategy,multimedia strategy,originality strategy and essence strategy.As the premise of realizing communication strategy,the professional talents and equipment are the most important.The professional talents are the core and the professional equipment are the material assurance. |
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| Keywords: | colleges WeChat official account communication strategy |
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