| 内蒙古农牧民短视频生产主体建构研究——以“快手”APP为例 |
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| 引用本文： | 赵毅彬.内蒙古农牧民短视频生产主体建构研究——以“快手”APP为例[J].包头职业技术学院学报,2020(1):89-93. |
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| 作者姓名： | 赵毅彬 |
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| 作者单位： | 内蒙古师范大学新闻传播学院 |
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| 基金项目： | 内蒙古自治区教育厅研究生教育创新计划资助项目(S20191223R);内蒙古师范大学研究生科研创新基金资助项目(CXJJS19063)。 |
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| 摘 要： | 短视频作为新的社交传播平台,近年来如雨后春笋般在网络空间里涌现。内蒙古农牧民将“原汁原味”的乡村、牧区景观通过短视频方式在网络上传播,隐喻着农牧民们独特的价值审美与生存状态,甚至农牧民们通过短视频社交平台还带动了本地农牧产品的销售,正在持续不断地对民族地区农村牧区“文化脱贫”产生着深远影响。因此,在新媒体时代,内蒙古农牧民在视觉生产传播中的主体建构是一个值得关注的问题。
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| 关 键 词： | 乡村振兴 内蒙古 农牧民 短视频生产主体 |
Research on the Construction of Short Video Production Subject of Farmers and Herdsmen in Inner Mongolia |
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| Zhao Yibin.Research on the Construction of Short Video Production Subject of Farmers and Herdsmen in Inner Mongolia[J].Journal of Baotou Vocational & Technical College,2020(1):89-93. |
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| Authors: | Zhao Yibin |
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| Institution: | (School of Journalism and Communication, Inner Mongolia Normal University, Hohhot 010020) |
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| Abstract: | Short video as a new social communication platform has mushroomed in the network space in recent years.Farmers and herdsmen in Inner Mongolia will perform their authentic way of rural and pastoral landscape through a short video in Internet,which shows the unique aesthetic value and living condition of farmers and herdsmen.Meanwhile,it promotes the sale of the local agriculture and animal husbandry products.Therefore,in the new media era,the main construction of Inner Mongolia’s farmers and herdsmen in visual production communication is worth researching. |
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| Keywords: | rural vitalization Inner Mongolia farmers and herdsmen short video production main body |
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