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影响我国足球联赛上座率的因素与对策研究
引用本文:王景波.影响我国足球联赛上座率的因素与对策研究[J].体育科研,2003,24(6):27-29.
作者姓名:王景波
作者单位:上海体育学院研究生部,上海,200438
摘    要:上座率是联赛的根本。研究表明影响观众出席人数的主要因素包括:球迷动机因素、比赛吸引力、经济因素、竞争因素、人口统计学因素、体育场因素、体育对社会的价值、体育专注和体育迷地位。除此之外,国家队比赛成绩、比赛公正程度、赛制安排等也影响比赛的上座率。

关 键 词:足球联赛  上座率  因素
文章编号:1006-1207(2003)06-0027-03
修稿时间:2003年10月25

A Study on the Factors Affecting the Number of Audience In China's Football League
WANG Jing-bo.A Study on the Factors Affecting the Number of Audience In China''''s Football League[J].Sports Science Research,2003,24(6):27-29.
Authors:WANG Jing-bo
Abstract:The number of audience is very important to China's football league. In the recent years,the number has been decreasing. Researches show the factors affecting the number of audienceinclude: motives of the fans, attraction of the matches, economy, competition, demography, stadiums,value of sports to the society, devotion to sports and the status of the fans. In addition, the competitionresults of the national team, the fairness of the match and the arrangement of the matches in theleague will also affect the number of audience.
Keywords:football league  number of audience  factors  
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