| 乡村教育宣传类户外标语口号的语用学分析 |
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| 引用本文： | 聂桂兰.乡村教育宣传类户外标语口号的语用学分析[J].培训与研究,2004,21(4):13-15. |
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| 作者姓名： | 聂桂兰 |
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| 作者单位： | 江西井冈山师范学院中文系 江西 |
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| 摘 要： | 当代中国标语口号遍布城乡，其内容涉及老百姓生活的方方面面，在广大农村有关教育问题的标语口号随处可见，而作为言语行为，标语口号必须具有语用效果。通过对江西吉安50个村庄的教育宣传类标语口号进行定量调查研究，发现该地区的教育类标语口号一方面具有积极的语用价值，另一方面其语用效果还有待提高。
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| 关 键 词： | 乡村教育 教育宣传 户外标语 口号 语用学 |
| 文章编号： | 1007-1687(2004)04-0013-03 |
| 修稿时间： | 2004年5月10日 |
Linguistics Analysis of the Outdoors Educational and Propagandistic Banners and Slogans in the Countryside |
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| NIE Gui-lan.Linguistics Analysis of the Outdoors Educational and Propagandistic Banners and Slogans in the Countryside[J].Training and Research-Journal of Hubei College of Education,2004,21(4):13-15. |
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| Authors: | NIE Gui-lan |
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| Abstract: | Nowadays banners and slogans can be found everywhere in towns and villages in China, Which involve all aspects of common people's life. And in the vast rural area, one can easily find educational slogans. As a performative language, the slogans must have the pragmatics function. After having investigated the educational and propagan-distic banners and slogans in 50 villages in Ji'an, Jiangxi Province, the author found that on the one hand these slogans have positive pragmatic function, and on the other hand the function is still await to be improved. |
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| Keywords: | performative language outdoors banners and slogans education Pragmatic function self-identity |
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