| 旅游管理专业校园文化建设中的品牌构筑探析 |
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| 引用本文： | 胡善风,程静静.旅游管理专业校园文化建设中的品牌构筑探析[J].巢湖学院学报,2012(4):140-143,160. |
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| 作者姓名： | 胡善风 程静静 |
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| 作者单位： | 黄山学院旅游学院 |
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| 基金项目： | 国家教育部“十一五”规划子课题(项目编号:F113070335-A11-94) |
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| 摘 要： | 校园品牌与校园文化品牌是旅游管理专业校园文化品牌建设关键问题。黄山学院旅游学院旅游管理国家级特色专业,突出办学理念,打造品牌文化;以课程为突破口,注重实践教学体系;校企合作,将企业文化引入到校园文化中来;通过校园识别形象建设,建立校园品牌。
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| 关 键 词： | 旅游管理 校园文化 品牌构筑 |
THE BRAND BUILDING IN THE CONSTRUCTION OF CAMPUS CULTURE IN TOUYSIM MANAGEMENT MAJOR |
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| HU Shan-feng,CHENG Jing-jing.THE BRAND BUILDING IN THE CONSTRUCTION OF CAMPUS CULTURE IN TOUYSIM MANAGEMENT MAJOR[J].Chaohu College Journal,2012(4):140-143,160. |
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| Authors: | HU Shan-feng CHENG Jing-jing |
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| Institution: | (Tourism college,Huangshan University,Huangshan Anhui 245021) |
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| Abstract: | This article from the brand and the brand connotation of campus culture.Analysis the problems of tourism management major in the construction of campus culture brand.This article take the national characteristic specialty in Huangshan University Institute of tourism as an example,creating the brand culture from the outstanding idea of Huangshan University tourism college;The curriculum as a breakthrough,pay attention to the practice teaching system;The school-enterprise cooperation,will be introduced to the enterprise culture in campus;Through the campus recognition image construction,establish a brand of campus,to introduce the strategy of the brand building of tourism college campus culture. |
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| Keywords: | tourism management campus culture brand building |
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