| 青年御宅族的媒介使用动机研究:以南京地区为例 |
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| 引用本文： | 易前良,王凌菲.青年御宅族的媒介使用动机研究:以南京地区为例[J].新闻与传播研究,2011(4). |
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| 作者姓名： | 易前良 王凌菲 |
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| 作者单位： | 河海大学公共管理学院新闻系; |
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| 摘 要： | 御宅族(OTAKU)是指爱好动画(Animation)、漫画(Comic)和电子游戏(Game)的特定人群,因此又被称为ACG。本研究以南京市的青年御宅族为研究对象展开问卷调查,采用使用与满足理论中的期待-价值模式,以探究青年御宅族热衷ACG媒介的动机。
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| 关 键 词： | 南京地区 媒介接触 自我认同 使用动机 媒介环境 青年 使用程度 社会关注 情感宣泄 个人背景 |
Media Cognition of Otaku Youth:a Survey of the Nanjing region |
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| Yi Qianliang , Wang Lingfei.Media Cognition of Otaku Youth:a Survey of the Nanjing region[J].Journalism & Communication,2011(4). |
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| Authors: | Yi Qianliang Wang Lingfei |
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| Institution: | Yi Qianliang and Wang Lingfei |
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| Abstract: | The rise of new media has brought about a new sub-cultural group,Otaku(a Japanese term used to refer to people with obsessive interests,particularly anime,manga,or video games).In order to understand media cognition and media-use attitudes of Otaku group,a cognitive scale is established in this paper.The relevant data are collected among Nanjing students in college anime clubs or art classes in senior high school,in the forms of spot investigation and interview.The study shows that in order to pursue the sa... |
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