| 论我国体育市场的培育与开发 |
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| 引用本文： | 吴维铭,卢闻君.论我国体育市场的培育与开发[J].体育与科学,1997,18(2):39-40,38. |
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| 作者姓名： | 吴维铭 卢闻君 |
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| 作者单位： | 浙江师范大学 321004金华 |
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| 摘 要： | 培育与开发体育市场,必须(1)建立与社会主义市场经济相适应的思想体系;(2)拓宽体育事业发展之路;(3)加强体育市场的调测和营销;(4)大力培训体育经营人才;(5)加强体育市场的管理和立法工作。
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| 关 键 词： | 体育市场 开发 研究 |
ON CULITIVATION AND DEVELOPMENT OF OUR SPORTS MARKET |
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| Wu Weiming Lu Wenjun.ON CULITIVATION AND DEVELOPMENT OF OUR SPORTS MARKET[J].Sports & Science,1997,18(2):39-40,38. |
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| Authors: | Wu Weiming Lu Wenjun |
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| Institution: | Wu Weiming Lu Wenjun |
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| Abstract: | In order to cultivate and develop our sports market, we (1) have to foster ideas suited tosociatlist market economy; (2) to widen the route for sports development; (3) to reinforce in-vestigaton of and sales in sports market; (4) to train qualified persons for physical management; (5) to strenghten the administration and legislation of sports market. |
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| Keywords: | sports market development investigation |
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