| 地方出版集团主业发展困境及应对策略 |
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| 引用本文： | 黄嗣.地方出版集团主业发展困境及应对策略[J].出版科学,2008,16(2):41-46. |
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| 作者姓名： | 黄嗣 |
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| 作者单位： | 武汉大学信息管理学院,武汉,430072 |
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| 摘 要： | 中国出版业正处在重大变革和转型过程中,出版主业的发展受到严峻挑战。作为我国出版产业的重要组成部分,地方出版集团如何认识当前的发展形势、分析自身的优劣势?出版主业的发展面临哪些重难点问题?应该如何应对?本文通过对这些问题的梳理,试图为出版主业走出发展困境提供点滴参考。
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| 关 键 词： | 出版集团 主业发展 困境 应对策略 |
| 文章编号： | 1009-5853(2008)02-0041-06 |
| 修稿时间： | 2007年11月25 |
Development Predicaments and Countermeasures of the Industrial Mainstay of Local Publishing Groups |
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| Authors: | Huang Si |
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| Abstract: | The publishing industry is undergoing a process of revolution and transformation, and the development ofthe core business is under great challenge. As an important part of Chinese publishing industry, how should local pub-lishing groups assess the present developing situation and analyze their own advantages and disadvantages? Which keyand difficult problems will the publishing industry be confronted with? And what countermeasures should be taken?Through a deep investigation into these problems, the paper attempts to offer certain suggestions on how to get out ofthe development predicaments. |
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| Keywords: | Publishing groups Development of the core business Predicaments Countermeasures |
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