| 对体育彩民消费行为的研究 |
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| 引用本文： | 牛云杰,王相飞.对体育彩民消费行为的研究[J].湖北体育科技,2001,20(4):87-88,91. |
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| 作者姓名： | 牛云杰 王相飞 |
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| 作者单位： | 1. 河南大学体育学院,
2. 武汉体育学院研究生部, |
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| 摘 要： | 根据市场学、经济学和社会学等基本理论为指导，以武汉市为例，对体育彩民的消费行为及影响因素进行了逻辑和实证分析，并对我国体育彩票市场的营销提出了策略和建议。
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| 关 键 词： | 体育彩民 消费行为 购买动机 购买地点 选号方式 宣传工作 |
A Study on the Consumption Behavior of Sports Lottery |
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| NIU Yun jie,WANG Xiang fei.A Study on the Consumption Behavior of Sports Lottery[J].Journal of Hubei Sports Science,2001,20(4):87-88,91. |
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| Authors: | NIU Yun jie WANG Xiang fei |
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| Institution: | NIU Yun jie 1 WANG Xiang fei 2 |
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| Abstract: | With the guidance of fundamental principle of marketing,economics and sociology,taking Wuhan city as an example,this essay studies the consumption behavior and the influencing factor of the sports lottery consumers,meanwhile,puts forward the tactics and suggestion of our country sports lottery market. |
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| Keywords: | sports lottery consumers sports lottery tickets consumption behavior |
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