| 试论传统媒体新空间的拓展策略 |
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| 引用本文： | 易崇英.试论传统媒体新空间的拓展策略[J].新闻界,2010(1). |
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| 作者姓名： | 易崇英 |
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| 作者单位： | 武汉大学新闻与传播学院,武汉,430072 |
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| 摘 要： | 本文从网络媒体冲击下传统媒体的生态环境入手,针对传统媒体与网络媒体整合的发展趋势,探讨了传统媒体新空间的拓展策略。
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| 关 键 词： | 传统媒体 新空间 策略 |
On the Expansion of the New Space Policy of Traditional Media |
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| Yi Congying.On the Expansion of the New Space Policy of Traditional Media[J].Press Circles,2010(1). |
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| Authors: | Yi Congying |
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| Institution: | College of Journalism and Communication/a>;Wuhan University/a>;Wuhan 430072 |
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| Abstract: | Starting from the evolution of online media ecology under the impact of traditional media, and for the integration of traditional media and online media trends, the article analyzes the expansion of traditional media strategy for new space. |
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| Keywords: | traditional media new space strategy |
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