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基于SSM和区位熵分析法的华东地区体育产业结构研究
引用本文:李新德,徐阳.基于SSM和区位熵分析法的华东地区体育产业结构研究[J].福建体育科技,2013(3):1-2,9.
作者姓名:李新德  徐阳
作者单位:山东大学体育学院,山东济南250061
摘    要:依据中国体育及相关产业统计数据,运用偏离份额分析法和区位熵分析法对华地区体育产业结构进行实证研究。研究认为:华东地区体育产业部门中体育用品服装鞋帽销售和制造的份额优势和竞争优势明显;其他体育产业部门具有一定份额优势,但竞争优势不明显;体育用品服装鞋帽制造和体育建筑专业化程度较高。促进各个体育产业部门协调发展,加强优势产业部门创新发展,完善产业政策和布局是优化华东地区体育产业结构的重要途径。

关 键 词:偏离份额分析法  区位熵  华东  体育产业结构

Research on Sports Industry Structure in East China Based on SSM and LQ
Li Xin - de,Xu Yang.Research on Sports Industry Structure in East China Based on SSM and LQ[J].Fujian Sports Science and Technology,2013(3):1-2,9.
Authors:Li Xin - de  Xu Yang
Institution:( School of P. E. , Shandong University, Jinan 250061, Shandong China)
Abstract:According to the Chinese sports and related industry statistical data, using the methodology of shift - share method and location quotient, the paper made a empirical study of sports industry structure in East China. The results suggest that the departments of sports goods, clothing shoes and hats in manufacture and sale have the share and competitive advantage in East China; the others also have the share advantage, but no competitive advan- tage; the departments of sports goods, clothing shoes and hats in manufacture and sports building have a higher specialization degree. To promote the optimizing of sports industry structure in East China, it is necessary to improve the rationalization of industrial structure, strengthen the innovation of advantage industry department, and promote the industrial policies and layout.
Keywords:SSM  LQ  East China  Sports industry structure
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