| 旅游地意象对游客忠诚的影响研究——以来杭州的台湾游客为例 |
| |
| 引用本文： | 陆书.旅游地意象对游客忠诚的影响研究——以来杭州的台湾游客为例[J].昆明大学学报,2014(3):49-52,89. |
| |
| 作者姓名： | 陆书 |
| |
| 作者单位： | 浙江旅游职业学院 |
| |
| 基金项目： | 浙江省旅游局课题（2013ZC15）;浙江省教育厅科研项目（Y201328759） |
| |
| 摘 要： | 旅游地意象是驱动游客忠诚的关键变量。文章以来杭州的台湾游客为研究样本，提出旅游地意象各维度对游客满意与游客忠诚的研究假设，并运用结构方程法，探究旅游地意象各维度对游客满意与游客忠诚的影响机制。研究结果显示：旅游地意象各维度对游客忠诚存在不同的具体影响；旅游地意象各维度对游客满意与游客忠诚各维度存在不同的具体影响。
|
| 关 键 词： | 旅游地意象 游客满意 游客忠诚 重游意愿 推荐意愿 杭州 |
The effects study of tourist destination image on tourist loyalty --A case study of Taiwanese tourists in Hangzhou |
| |
| LU Shu.The effects study of tourist destination image on tourist loyalty --A case study of Taiwanese tourists in Hangzhou[J].Journal of Kunming University,2014(3):49-52,89. |
| |
| Authors: | LU Shu |
| |
| Abstract: | Tourist destination image is an important variable of driving tourist loyalty. Based on the sample of Taiwanese tourists in Hangzhou, the effect of each dimension of tourist destination image on tourist satisfaction and tourist loyalty is proposed. By using structural model to examine relative hypothesis, the empirical results show that ： firstly, each dimension of tourist destination image has different effects on tourist loyalty; Secondly, each dimension of tourist destination image has different effects on tourist satisfaction and each dimension of tourist loyalty. |
| |
| Keywords: | tourist destination image tourist satisfaction tourist loyalty tourists＇ revisiting willingness tourists＇ willingness of recommendation Hangzhou |
| 本文献已被 维普 等数据库收录！ |
