A count data travel cost model of theatre demand using aggregate theatre booking data |
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| Authors: | K G Willis J D Snowball C Wymer José Grisolía |
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| Institution: | (1) School of Architecture, Planning and Landscape, University of Newcastle, Newcastle upon Tyne, NER1 7RU, UK;(2) Department of Economics, Rhodes University, PO Box 94, Grahamstown, 6140, South Africa;(3) Departamento de Analisis Economico Aplicado, Universidad de Las Palmas de Gran Canaria, Las Palmas de Gran Canaria, Spain;; |
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| Abstract: | Theatres have a market bounded by the distance theatregoers are willing to travel to see shows and productions. This paper
uses count data models (Poisson regression and negative binomial models) to investigate the determinants of attendance at
a regional theatre in England. It uses booking data for 29 theatrical productions supplied by the theatre, and matches this,
using postcodes, with census socio-economic information on household characteristics. Socio-economic and travel cost (distance)
are used to explore theatregoers attendance, and also to estimate consumer surplus, and to assess whether consumer surplus
on ticket sales exceeds the annual government subsidy to the theatre. |
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