| 供应链管理环境下的连锁超市客户关系管理 |
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| 引用本文： | 姜方桃,张琪.供应链管理环境下的连锁超市客户关系管理[J].金陵职业大学学报,2013(3):13-16. |
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| 作者姓名： | 姜方桃 张琪 |
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| 作者单位： | 金陵科技学院商学院,江苏南京211169 |
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| 基金项目： | 江苏省高校哲学社会科学基金项目（2011SJD630024） |
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| 摘 要： | 近年来连锁超市在我国发展迅速，已遍布各大城市，其竞争日趋激烈，其中供应链客户关系是影响其发展的重要因素。为了进一步完善连锁超市的客户关系管理，对连锁超市的供应链客户关系现状及问题进行了相关分析，并对连锁超市客户关系管理提出了建议。
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| 关 键 词： | 供应链管理 连锁超市 客户关系管理 |
The Customer Relationship Management of Supermarket Chains in the Context of Supply Chain Management |
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| JIANG Fang-tao,ZHANG Qi.The Customer Relationship Management of Supermarket Chains in the Context of Supply Chain Management[J].Journal of Nanjing Polytechnic College,2013(3):13-16. |
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| Authors: | JIANG Fang-tao ZHANG Qi |
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| Institution: | (Jinling Institute of Technology, Nanjing 211169, China) |
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| Abstract: | In recent years, supermarket chains have developed rapidly all over the major cities of our country. The competition has become increasingly fierce. The supply chain customer re- lationship is the important factor affecting their development. In order to further improve the customer relationship management of supermarket chains, this paper makes correlation analy- sis of the current situation and problems of the supply chain customer relationship, along with advice on the customer relationshio management of the supermarket chains. |
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| Keywords: | supply chain management supermarket chains customer relationship management |
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