| 技术创新对品牌价值影响的实证研究 |
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| 引用本文： | 王俊峰,程天云.技术创新对品牌价值影响的实证研究[J].软科学,2012,26(9):10-14. |
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| 作者姓名： | 王俊峰 程天云 |
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| 作者单位： | 合肥工业大学管理学院,合肥,230009 |
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| 基金项目： | 安徽省软科学研究项目(09030503093) |
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| 摘 要： | 基于世界品牌实验室和《国家统计年鉴》的相关数据,从实证的角度量化分析了技术创新对企业品牌价值的具体影响。首先运用因子分析模型计算技术创新的得分,然后利用spss软件将技术创新得分与品牌价值作一元线性回归分析,结果表明技术创新与品牌价值有显著正相关关系,且技术创新对品牌价值影响存在地域上的差别。据此展开了进一步的讨论并提出相关政策建议。
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| 关 键 词： | 品牌价值 技术创新 一元线性回归分析 因子分析 |
Empirical Research on the Impact of Technological Innovation on Brand Value |
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| WANG Jun-feng
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CHENG Tian-yun.Empirical Research on the Impact of Technological Innovation on Brand Value[J].Soft Science,2012,26(9):10-14. |
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| Authors: | WANG Jun-feng CHENG Tian-yun |
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| Institution: | (School of Management,Hefei University of Technology of China,Hefei 230009) |
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| Abstract: | The article empirically analyzes the specific impact of technological innovation on brand value based on the relevant data of World Brand Laboratory and the "National Statistics Yearbook".Firstly,it uses the Factor Analysis model to calculate the technological innovation score and then uses SPSS software to a Linear Regression analysis for technology innovation score and brand value.The results show a significant positive correlation between technological innovation and brand value,and technological innovation has geographically different impact on brand value.According to the results,it presents further discussions and relevant policy advice. |
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| Keywords: | brand value technological innovation Linear Regression Analysis factor analysis |
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