| 高校微博信息发布研究 |
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| 引用本文： | 范哲,周计刚.高校微博信息发布研究[J].现代情报,2013,33(4):90-95. |
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| 作者姓名： | 范哲 周计刚 |
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| 作者单位： | 南通大学管理学院, 江苏 南通 226019 |
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| 摘 要： | 微博已经成为高校信息发布的重要平台,本文以新浪微博平台上24所高校官方微博为样本对象,运用内容分析法、统计分析、聚类分析等方法,分析微博信息发布的现状,对高校微博信息发布的主要模式及其特征进行归纳,并根据发布效果探讨较为合理的高校微博信息发布方式。本文结论对于指导高校建设官方微博,充分利用微博特点进行信息发布,具有积极的意义。
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| 关 键 词： | 高校 微博 微博信息 信息发布 |
Research on Information Published of Universities' Microblogs |
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| Authors: | Fan Zhe Zhou Jigang |
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| Institution: | School of Management, Nantong University, Nantong 226019, China |
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| Abstract: | Microblog has been an important platform for information published of universities.Taking 24 universities' official micro-blogs on the Sina Weibo as samples,this paper employed some methods such as content analysis,statistical analysis,cluster analysis to analyze current status of university micro-blog information publication,and then the critical characteristics and patterns were summarized.Finally,according to the results,the realistic information pubulished mode of universities' official microblogs was discussed.The conclusion of this paper could be used to guide university official microblog constructing and make full use of microblog characteristics to promulgate information. |
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