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Building a Brand and Telling a Story in Perpetual Crisis: Launching a Sustainable Archives Marketing Strategy |
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| Authors: | Tyler Cline Molly Marcusse |
| Institution: | 1. J. Murrey Atkins Library, University of North Carolina at Charlotte, Charlotte, North Carolina, USA tcline11@uncc.edu;3. UW American Heritage Center, University of Wyoming, Laramie, Wyoming, USA |
| Abstract: | |
| Keywords: | marketing archives higher education social media |