| 作为国家战略的国家形象广告——解读商务部《中国制造,世界合作》国家形象广告 |
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| 引用本文： | 莫凡.作为国家战略的国家形象广告——解读商务部《中国制造,世界合作》国家形象广告[J].新闻界,2010(2). |
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| 作者姓名： | 莫凡 |
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| 作者单位： | 河南大学新闻与传播学院,开封,475001 |
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| 摘 要： | 本文通过对商务部《中国制造,世界合作》篇形象广告的传播内容、传播主体、传播渠道、传播受众和传播效果分析,揭示了广告宣传与国家形象之间的关系;并在对广告宣传与新闻宣传对比分析的基础上,提出国家形象是国家软实力的重要组成部分,而广告宣传与新闻宣传一样,也是新时期国家外宣战略的重要实现方式。
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| 关 键 词： | 中国制造 商务部广告 国家形象广告 |
National Advertising as a National Strategy——Interpretation of National Advertising "Made in China, Made with China" by the Ministry of Commerce |
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| Mo Fan.National Advertising as a National Strategy——Interpretation of National Advertising "Made in China, Made with China" by the Ministry of Commerce[J].Press Circles,2010(2). |
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| Authors: | Mo Fan |
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| Institution: | College of Journalism and Communication/a>;Henan University/a>;Kaifeng 475001 |
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| Abstract: | Through the media studies of the National AdvertisingMade in China,Made with China,we reveal the relation between advertising and national image.By comparative analysis of advertising and news,we discover that Advertising is an important mode of national propaganda. |
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| Keywords: | made in China advertising by the Ministry of Commerce national advertising |
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