| 上海旅游景区冷热均衡及联动效应研究——基于网络游记与要闻动态的比较分析 |
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| 引用本文： | 布倩楠,杨勇,滕茜,许鑫.上海旅游景区冷热均衡及联动效应研究——基于网络游记与要闻动态的比较分析[J].资源科学,2015,37(1):184-192. |
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| 作者姓名： | 布倩楠 杨勇 滕茜 许鑫 |
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| 作者单位： | 华东师范大学商学院, 上海 200241,华东师范大学商学院, 上海 200241,华东师范大学商学院, 上海 200241,华东师范大学商学院, 上海 200241 |
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| 基金项目： | 国家社会科学“我国反季旅游市场潜力的区域差异及开发策略研究”(编号:12AJY008)。 |
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| 摘 要： | 本文以上海市20个3A级及以上旅游景区(点)为研究对象,以游客和上海政府旅游部门在有关网络平台上发布的游记和要闻动态为研究样本,利用计算机平台统计景区(点)在样本中的出现次数,研究其在游客感知和政策重点中的冷热均衡状况及差异,并通过景区(点)在研究样本中的共现次数分析不同景区(点)间的联动效应及在不同类型样本中的差异性。研究结果显示,上海旅游景区(点)在游客感知和政府旅游部门要闻动态中都具有冷热不均衡性,热门景区(点)在不同样本类型中呈现较大差异,而非热门景区(点)则表现出较大的一致性;上海旅游景区(点)在政府旅游部门政策中的联动性与其在游客感知中体现的实际联动效应存在较大的差异,且在热门景区(点)中表现更为明显。进一步,本文在分析其联动差异及政府旅游部门政策措施关注和游客实际偏好差异的基础上提出了政策建议。
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| 关 键 词： | 旅游景区 联动效应 社会网络分析 上海 |
| 收稿时间： | 4/3/2014 12:00:00 AM |
The balance of scenic spots and linkage effects in Shanghai: comparative analysis between travel notes and official online news |
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| BU Qiannan,YANG Yong,TENG Qian and XU Xin.The balance of scenic spots and linkage effects in Shanghai: comparative analysis between travel notes and official online news[J].Resources Science,2015,37(1):184-192. |
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| Authors: | BU Qiannan YANG Yong TENG Qian and XU Xin |
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| Institution: | East China Normal University Business School, Shanghai 200241, China,East China Normal University Business School, Shanghai 200241, China,East China Normal University Business School, Shanghai 200241, China and East China Normal University Business School, Shanghai 200241, China |
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| Abstract: | The features of real-time,interactivity and usability inherent in the internet have resulted in it becoming a powerful platform for information exchange. More and more people prefer to express their real-life tourist experiences by publishing travel notes online. At the same time, official tourism departments also share government policy and news online to promote the development of local tourism. Here,we targeted grade 3A and above scenic spots in Shanghai. We use a computing platform to sort statistics of the frequency of appearance in focal scenic spots and then conduct balance research of scenic spot attraction between travel note samples and official samples. The results indicate that an imbalance exists regarding the real attraction of scenic spots and official propaganda. There is also a large difference between travel notes and policy documents for popular spots;less popular scenic spots show greater consistency. Official interactive propaganda does not fit in with the real linkage effect of scenic spots;moreover,differences for popular scenic spots are distinct. Differences in the linkage effect and differences between official preferences and tourist preferences allow us to discuss several suggestions in a Shanghai context. |
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| Keywords: | scenic spots linkage effect social network analysis Shanghai |
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