| 从《老男孩》的热议看微电影的发展趋势 |
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| 引用本文： | 牛卉.从《老男孩》的热议看微电影的发展趋势[J].南宁师范高等专科学校学报,2012(2):97-99. |
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| 作者姓名： | 牛卉 |
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| 作者单位： | 郑州大学新闻与传播学院,河南郑州450000 |
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| 摘 要： | 2010年《老男孩》在优酷视频上的超高点击率使国产电影在转型的路口上找到了新的突破口。微电影最早起源于网络视频,脱胎于小成本电影,它凭借着投资规模小、制作周期短以及全新的营销方式等优势使得传统电影华丽转身;它的制作班底从最早的网民恶搞,到草根原创以及现今专业影视公司的制作和全明星阵容的参演,从此新型的微电影时代在网络上一发不可收拾,从而使得微电影在当今微传播时代下成为中国电影的发展趋势与创新模式。
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| 关 键 词： | 网络视频 优酷网 《老男孩》 微电影 |
Investigation of the Development Trend of Micro Film through the Hot Discussion of Old Boys |
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| NIU Hui.Investigation of the Development Trend of Micro Film through the Hot Discussion of Old Boys[J].Journal of Nanning Junior Teachers College,2012(2):97-99. |
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| Authors: | NIU Hui |
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| Institution: | NIU Hui (School of Journalism and Communication Zhengzhou University, Henan Zhengzhou, 450000) |
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| Abstract: | In 2010, the high clicking rate of a micro film named Old Boys in Youku inspires domestic film to find its breakthrough on the way of transformation. The micro film has gradually won its place by taking advantage of its low cost of capital, short production cycle and innovative marketing strategy, and the appearance of it has brought a revolution to the traditional Chinese film. The growth of micro film is out of control on the Intemet, making it become the new development trend and innovation model of Chinese film under the current era of micro propagation. |
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| Keywords: | online video Youku Old Boys micro film |
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