| 中小城市承办高水平体育赛事的市场化运作研究 |
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| 引用本文： | 钱文军.中小城市承办高水平体育赛事的市场化运作研究[J].西安体育学院学报,2005,22(2):13-17. |
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| 作者姓名： | 钱文军 |
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| 作者单位： | 南阳师范学院,科研处,河南,南阳,473061 |
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| 基金项目： | 河南省教育厅基金资助项目(2000890004) |
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| 摘 要： | 从中小城市体育竞赛发展现状研究入手, 全面分析中小城市承办体育赛事市场化运作途径, 认为建立科学的赛事管理体制, 加强与社会沟通, 对承办的赛事精心策划包装是体育赛事市场化运作的关键。在此基础上提出中小城市承办体育赛事市场化运作的建议。
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| 关 键 词： | 中小城市 赛事 市场化 运作 策划 |
| 文章编号： | 1001-747X(2005)02-0013-05 |
Study on Marketized Operation of Sponsoring High-Level Sports Games in Small and Medium Cities |
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| QIAN Wen-jun.Study on Marketized Operation of Sponsoring High-Level Sports Games in Small and Medium Cities[J].Journal of Xi'an Institute of Physical Education,2005,22(2):13-17. |
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| Authors: | QIAN Wen-jun |
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| Abstract: | In the paper, Proceeding from the research of the present situation of sports competition development in small and medium cities, and on the basis of an all-round analysis of its ways in marketized operation of sponsoring sports games, the author points out the key of the sports games marketization is to set up a scientific management system of sports games, strengthen the communication with the society and scheme and dress up the sports games elaborately. And on this basis, the author puts forward some proposals about ways of marketized operation of sponsoring sports games in small and medium cities. |
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| Keywords: | small & medium-sized cities games marketization operation scheme |
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