| 基于技术创新的企业社会责任对绩效影响研究 |
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| 引用本文： | 付强,刘益.基于技术创新的企业社会责任对绩效影响研究[J].科学学研究,2013,31(3):463-468. |
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| 作者姓名： | 付强 刘益 |
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| 作者单位： | 上海交通大学安泰经济与管理学院,上海,200052 |
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| 基金项目： | 国家自然科学基金资助项目(71172128) |
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| 摘 要： | 以公共事件为切入点,从绿色创新角度出发,将从基于技术创新的企业社会责任对企业财务绩效影响这条意识的路径来研究,而不是基于社会责任的创新对企业财务绩效的影响。从大量文献研究发现,创新的绿色也就是基于技术创新的社会责任,我们将剖析基于技术创新尤其是产品和工艺创新的企业社会责任对于企业社会绩效和财务绩效的影响机制和媒体曝光度在这种影响机制中所起到的调节作用。研究认为,基于技术创新的企业社会责任会积极影响企业社会绩效,社会绩效会积极影响企业财务绩效,而媒体曝光度则会正向调节基于技术创新的企业社会责任对社会绩效影响机制。
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| 关 键 词： | 企业社会责任 技术创新 财务绩效 |
The influence of corporate social responsibility basing on technological innovation on financial performance: an empirical research |
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| FU Qiang,LIU Yi.The influence of corporate social responsibility basing on technological innovation on financial performance: an empirical research[J].Studies in Science of Science,2013,31(3):463-468. |
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| Authors: | FU Qiang LIU Yi |
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| Institution: | (Antai College of Economic & Management,Shanghai Jiao Tong University,Shanghai 200052,China) |
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| Abstract: | In this paper,public events as the starting point,we analye the influence of corporate social responsibility basing on product and process innovation on corporate social performance and financial performance,and the role of media influence in the impact mechanism.We suggest that,corporate social responsibility basing on technological innovation affects the financial performance.Corporate social responsibility basing on product and process innovation will affect corporate social performance,that this effect may be moderated positively by media,corporate social performance will positively impact corporate financial performance. |
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| Keywords: | corporate social responsibility technological innovation financial performance |
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